By Lawrence F. Lamb, Kathy Brittain McKee
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Extra info for Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series)
Workers were given nasal swabs to test for exposure and put on a preventive 10-day round of Cipro. Mr. Curseen collapsed at home on that morning. He was taken to the hospital where he was admitted with antibiotic therapy and put on a ventilator. He died 6 hours after arriving. The Service Responds in Washington, DC The USPS then responded by first shutting down the facilities from where the letters had been delivered. They were to remain shut for months. The Brentwood facility was then purged by pumping chlorine dioxide gas into the building, which had been completely sealed.
What public relations principles does the strategy illustrate? 3. How might UPS exploit the strength of the relationships between its carriers and customers? Information for this case came from the following: Clayborn, Sam, "UPS vs. , & Hoover, K. (19 August 1997), "UPS, Teamsters reach a deal," The San Francisco Chronicle, p. A1; Gluckman, A. (21 November 1997), "A contract worth fighting for," Dollars & Sense, p. 10; Grossman, R. J. (September 1998). "Trying to heal the wounds," HRMagazine, 43(10), 85-92; Harrington, L.
Petersen, A. (2 November 2001), "Trial and error: Seven days in October spotlights weakness of bioterror response," The Wall Street Journal, p. A1; (10 March 2003), "Crisis/issues management: Campaign of the year 2003," PRWeek, p. , & Parello, N. (41 October 2001), "Anthrax found at White House mail center," The Record (NJ), p. A1; Day, T. G. (19 May 2003), Testimony before the National Security, Emerging Threats, and International Relations Subcommittee of the House Government Reform Committee; Ramstack, T.
Applied Public Relations: Cases in Stakeholder Management (Lea's Communication Series) by Lawrence F. Lamb, Kathy Brittain McKee